Studio · Live 11,408 experiences scored 847 venues configured $0 · always free Built on data from 312 mooVRoom installations worldwide
The Studio · mooVRoom Open Tools

Score the experience. Configure the room.

The mooVRoom Studio is the open toolset behind our immersion platform. Two diagnostics — one scores any media experience on the Immersion Quotient, the other builds you a venue config and ROI estimate for installing mooVRoom in a real space. Free. No login. Built on data from 312 installations and 11,408 scored experiences.

Free — Always.
Private — Runs in your browser. We never see your answers.
Honest — If your venue isn't ready, we'll tell you.
Open — Methodology + scoring math is published on Research.
Flagship · 5 min
/ Immersion Quotient

Score any experience across the eight dimensions of immersion.

Twenty-four questions across Visual Fidelity, Spatial Audio, Motion, Scent, Haptic, Climate, Narrative Pull, and Presence. Score IMAX, Apple Vision Pro, a Disney dark ride, or a Broadway show — all on the same axes. Returns a 0–100 IQ with an eight-axis chart and a per-dimension breakdown.

Visual92
Audio88
Motion74
Scent0
Haptic58
Climate12
Narrative86
Presence64
~ 5 min 24 questions Calibrated against 11,408 experiences
Score an experience Operator · 4 min
/ Venue Configurator

Build a mooVRoom for your venue.

Tell us your square footage, ceiling height, capacity target, and budget. We'll return a recommended config — seat count, motion class, multi-sensory modules, screen spec — plus payback period and 5-year ROI projection.

~ 4 min 8 inputs 5-yr ROI estimate
Configure my venue
Research · Vol. 02
/ The Whitepaper Library

The Immersion Economy whitepaper + four papers.

Our flagship whitepaper on the immersion economy plus institutional companion papers on motion-seat physiology, multi-sensory cinema, VR LBE unit economics, and the Q3 2026 quarterly immersive entertainment brief.

5 papers ~ 104 pages CC BY 4.0
Read the research Memo · Q3 2026
/ Director's Cut

Where immersion is going. Our cut.

The mooVRoom Director's Cut. A quarterly studio memo on where immersion technology is going next, what most operators are still missing, and the bet we're making for the rest of this decade. Cinema-letter format. Read in 10 minutes.

Issue 09 · Q3 2026 ~ 10 min read Quarterly
Read the cut
How the Studio works

Three takes. Zero login.

Every Studio diagnostic runs entirely in your browser. Your answers never leave the page. The same scoring math powers the mooVRoom platform — we just opened it up.

01

Pick a take

Score an experience on the Immersion Quotient, or configure a venue with the operator tool. Both run independently.

02

Read the scene

Each diagnostic returns a tearsheet: composite score, dimension breakdown, the one thing we'd flag, the one move to make next.

03

Compare against the cut

Cross-check against the published research. If your read and ours diverge — that's the most useful output.

Methodology · Reproducible · Open

Built on data from 312 installations and 11,408 scored experiences.

Every score in the Studio is calibrated against the mooVRoom installation dataset — 312 venues across 41 countries, 11,408 experiences scored by operators and audiences since 2020, and the Q&A logs from every commissioning visit. The full scoring math is published in the Vol. 02 research papers under CC BY 4.0.

Read the methodology
312
Installations
41
Countries
11,408
Experiences scored
Q1 '26
Last calibration
After you've scored

Want to build one?

If the Configurator scored your venue at "ready," our build team can install a mooVRoom in 90–180 days depending on configuration tier. Book a demo and we'll walk you through.

Book a Demo Configure First