Studio · Diagnostic 01

Immersion Quotient. 24 questions. Five minutes.

Score any media experience — a film, an IMAX show, a VR title, a theme park ride, a Broadway musical — across the eight dimensions of immersion: Visual Fidelity, Spatial Audio, Motion, Scent, Haptic, Climate, Narrative Pull, and Presence. Calibrated against 11,408 experiences scored across 312 mooVRoom installations. Free. Browser-only. No login.

mooVRoom Studio · Immersion Quotient · IQ v3.0 Live · Browser-only · No data sent

00 Title

01 Visual

02 Audio

03 Motion

04 Scent

05 Haptic

06 Climate

07 Narrative

08 Presence

09 Score

Name the experience.

A film. A VR title. A theme park ride. A Broadway show. Anything you've experienced as immersive media. We score it on the eight axes that decompose what "immersive" actually means.

Title

Avatar 3 IMAX 4DX

Apple Vision Pro · Dinosaurs

Disney · Rise of the Resistance

Sphere LV · Postcard

The eight dimensions.

Calibrated against 11,408 scored experiences. Each dimension carries an empirically-derived weight in the composite Immersion Quotient.

01 · Visual Fidelity (14%)Resolution, contrast, dynamic range, field of view, refresh rate.

02 · Spatial Audio (12%)Directionality, frequency response, integration with on-screen sources.

03 · Motion (14%)Seat motion, full-body locomotion, vestibular fidelity.

04 · Scent (10%)Scent presence, timing, narrative integration, range.

05 · Haptic (12%)Touch, vibration, pressure, full-body haptic systems.

06 · Climate (10%)Temperature, humidity, wind, fog, environmental conditioning.

07 · Narrative Pull (14%)Story, character, emotional arc — the reason to be there.

08 · Presence (14%)Embodiment, agency, social presence, time distortion.

~ 5 min · 24 questions · Free

The tearsheet.

Calibrated against the mooVRoom installation dataset · 312 venues · 11,408 scored experiences.

Immersion Quotient

—

--/100

Across the eight dimensions

Dimension

Score

/100

Director's read.

Strongest:
Weakest:

Configure a Venue

Scoring math + dimension weights · Vol. 02 Paper 02 · CC BY 4.0